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Every sixth shopping in the EU are carried out via the Internet

In the EU, 16% of companies with at least ten employees in 2016 received orders through a website or application, whether individuals, or other companies.

Almost all of these companies sell in their own country, just under half and customers in the EU and just over a quarter and those outside the EU. The share of European companies selling products over the Internet has grown from 12% in 2010 to around 16% in 2014 and since then it has been stable, the European Statistical Office announced.

In Ireland, Sweden and Denmark, a quarter of companies are practicing on the Web, in the Netherlands and Belgium, a fifth in Romania, Bulgaria, Poland, Italy and Latvia.

Almost all companies in the EU trading on the Internet are selling to consumers in their own country and when it comes to cross-border e-sales, there are differences.

Most EU companies that sell via the Internet to customers in other EU countries in 2016 were registered in Cyprus (71%) followed by Austria (69%) and Luxembourg (61%). At least one third or less, in Finland, Romania, Denmark and Sweden.

When it comes to sales outside the EU, only in Cyprus, more than half of companies (62%) are selling via the Internet to non-EU countries, 44% in Malta, and about 40% in Ireland, Portugal, Greece and Austria.

The European Commission is otherwise working on a single digital market where e-commerce between members is going smoothly. This is not the case, and two out of five EU web-based sales companies reported that in 2016 they had difficulties in trading over the Internet, especially due to the cost of delivery and / or language barriers.

Most (59%) of EU companies that receive orders through a website or an application, as they stated, did not have any problems with web sales in other EU member states

webmasterEvery sixth shopping in the EU are carried out via the Internet